Why the logistics industry needs to embrace social media

Social media is a huge part of our daily lives. Even if you’re one of the few who’s never personally using social media for logistics companieshad a Facebook or Twitter account, you’re likely to have been exposed to social media in some form or another. Facebook, Twitter, LinkedIn, blogs and e-newsletters are just some of the many social media platforms that are being used by millions of users across the world each day, including those in the logistics industry.

Logistics is all about embracing new ideas and finding solutions. Technology has been at the centre of logistics management for some time as companies use the latest software and automated machinery to find ways of streamlining their fulfilment services.

So how can social media help my logistics business?

When the logistics industry was first introduced to social media there were discussions about how it could enhance order fulfilment. A customer receiving real-time delivery information via social media was seen as an achievable goal, but in practice was complicated and didn’t work. Although the use of social media might not yet be a viable solution for the more physical aspects of order fulfilment, it’s an immensely powerful tool when it comes to marketing.

The costs of maintaining social media are very low when compared to other forms of advertising and communication, yet a large percentage of logistics companies still aren’t keen to use it. Marketers in other industries quickly realised the potential of Facebook early on and it’s still one of the best ways to advertise your company for free.

If you would like assistance with your SEO and social media marketing, contact Optimibiz Ltd. This company work with logistics companies in the UK improving their web presence thus gaining them more enquiries.

Logistics companies can also look to social media to gain a better understanding of their consumer base. Customer’s public profiles display their likes, dislikes, opinions and more, and it’s a two-way communication tool; many customers now prefer to send their complaints or queries directly to a company’s Facebook or Twitter page, reducing the need for large response teams.

Promoting logistics and fulfilment services, sharing company news and communicating with clients are some of the reasons why social media is such a vital asset. Even YouTube, the internet’s biggest video sharing platform has been enthusiastically taken on by many warehousing companies. A five minute video on your homepage can explain all the fulfilment services you offer in a simple to understand format.

 

 

 

 

 

 


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